Cold Email Leverage Issue #21: Tips to Increase Email Open Rates

Welcome to the 21st issue of the Cold Email Leverage newsletter where we discover 3 tips and 3 cold email templates every Wednesday

In this email, we will be discovering what are the things you should take care of to improve the open rates.

🎯 3 Cold Email Tips

1. The secret to high open rate

   Timing and Subject lines are the secret sauce to increasing the open rate of your email. If you send the email when the prospect would be busy with other stuff, your email would be lost somewhere in the inbox.

2. Less images, more text

   It’s recommended to follow the text and image ratio while sending a cold email and 80:20 is the suggested ratio to avoid getting spammed or reported.

3. Warm-up your email

   It’s a very less talked about point, but if you want to stay away from a prospect’s spam folder, you should think of initiating the cold email by warming up and sending emails to less number of prospects with fewer links.

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📝 3 Cold Email Templates that Worked

1. Cold emailing for guest post query

   Subject: Guest post for {{Blog}}
   
   Body: 
   
   Hey {{FirstName}},
   
   {{Personalized Intro}}
   
   Just curious if you are currently accepting guest posts at {{Blog}}. I have a couple of blog post ideas that could be a good fit for it:
   
   1. {{Topic 1}}
   2. {{Topic 2}}
   
   I’m offering 100% unique content, based on our expertise and first-hand insights, so I am sure it would be a great addition to your blog.
   
   BTW, we have previously contributed to many reputable blogs in {{Industry}}, including {{Resource 1}} and {{Resource 2}}, so you’ll be in good company.
   
   How does that sound?
   
   Best regards,
   
   {{Sender.FullName}}

2. Asking for a referral for a job opportunity

   Subject: Excited to work with you in XYZ company
   
   Body: 
   
   
   Hey {{FirstName}},
   
   I’m a Backend Engineer at XYZ company currently looking for a switch. I came across your LinkedIn profile and liked the way you have been growing in current company<Company Name>. 
   
   It's a dream to work at XYZ company and that's why I was here to ask you if you can help me connect with someone at your company, I got to know there is a Backend Developer opening. 
   
   Here is my Backend Engineering Portfolio<Link>
   
   Best regards,
   {{Sender.FullName}}

3. Cold emailing to pitch your ghostwriting service

   Subject: 
   
   Body: 
   
   Hi {{FirstName}},
   
   I'll keep this short to make the 26 seconds it takes to read this(yes, I timed it.)
   
   I help founders grow their businesses by leveraging Twitter/LinkedIn. thousands of your ideal customers are there to target and I will help you do that by writing quality content for you. Content that will attract high quality leads. 
   
   Here is a quick stats from my recent works with other founders: 
   <Show portfolio or proof of growth>
   
   If this sounds useful, let's discuss more on this while grabbing a cup of coffee. 
   
   Thank you for your time. Please do let me know when we can schedule the call.
   
   Best regards,
   {{Sender.FullName}}

That's it for this week! We will be back with more tips and templates next week!

Hope you make the most out of these. All the best 🙌

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So, What’s next? 👀

Now that you have these cold email templates, start leveraging these for landing opportunities by sending cold emails with your proof of work using Fueler

Drop a DM at FuelerHQ if you need any help in this.