Cold Email Leverage Issue #24
Email Templates for Those Hard-to-Have Client Conversations
Welcome to the 24th issue of the Cold Email Leverage newsletter where we discover 3 tips and 3 cold email templates every Wednesday
đŻ 3 Cold Email Tips
Raise the rates
If all your prospects accept your rates, itâs time to raise them. Another often-suggested pricing strategy is simply asking for more money.
Learn to Match the vibe
Learn to speak their language, âTalk to them in their voice⊠When they feel like your vibe is just like theirs, theyâll be more likely to respondâ.
Show your proof of expertise
Donât just tell your potential client how you can help themâshow them, too. You can do this by providing examples of your past work with proof.
đ 3 Cold Email Templates that Worked
Writing Email for Clarifying Deliverables
Hey [client], Thanks for reaching out about this potential partnership! Before we make things official, Iâd like to get a better understanding of what youâre looking for and the scope of work involved. Could you kindly clarify the points below? 1. Whatâs the target word count for this project? My rate is [per-word rate]. 2. Whatâs the end goal for this project and the timeline youâre envisioning? 3. Do you have any examples of similar past work to shareâor published work by other brands that exemplify the tone/style youâre looking for? Hereâs a bit more about how I work: - Once we have the project details nailed down, Iâll send along a contract. - On average, I take [number of days] after the contract is locked to submit a first draft. - My fee includes X number of revisions, and on average, it takes me X number of days to complete them. - If revisions are extensive or the project needs a complete rewrite, I charge X. - If you need this project sooner, my rush fee is X. Thanks and looking forward to working together! [Sign off]
Writing Email for Declining the project
Hey [client], Thanks so much for thinking of me for this project. Iâm currently operating about 2-3 weeks out for new draft deliveries, particularly those that involve [original reporting, in-depth research, etc.]. Unfortunately, your requested deadline is going to be too tight given my current bandwidth. I want to be sure Iâm able to deliver content thatâs up to both our quality expectations and standards. Can we revisit this partnership [next month, in two weeks, etc.] with a little more lead time? Thanks for your understanding, Thanks, Regards <Name>
Inform the client about the vacation
Hey [client]! Hope youâre well today. I wanted to let you know about some out-of-office time Iâve got scheduled for [dates]. I wonât have access to email during this periodâso please keep these dates in mind for any upcoming assignments, as well as for edits on existing work. Iâll be around until [date] to handle anything that comes up, and Iâll return on [date]. Just wanted to give you a heads up! Thanks and hope youâre enjoying your [season/month]. [Sign off]
That's it for this week! We will be back with more tips and templates next week!
Hope you make the most out of these. All the best đ
So, Whatâs next? đ
Now that you have these cold email templates, start leveraging these for landing opportunities by sending cold emails with your proof of work using Fueler
Drop a DM at FuelerHQ if you need any help in this.